{"id":380,"date":"2021-07-12T21:56:27","date_gmt":"2021-07-12T21:56:27","guid":{"rendered":"https:\/\/bslthemes.site\/vcard\/?page_id=39"},"modified":"2026-07-13T21:51:33","modified_gmt":"2026-07-13T21:51:33","slug":"home-2","status":"publish","type":"page","link":"https:\/\/www.albertomorello.com\/it\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"380\" class=\"elementor elementor-380\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55a2894 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"55a2894\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0b559d\" data-id=\"a0b559d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d8e3cd e-transform elementor-widget elementor-widget-vcard-about-me\" data-id=\"9d8e3cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_skewX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewX_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_skewY_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"vcard-about-me.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t<!-- About -->\n\t\t<div class=\"pb-0 pb-sm-2 section\">\n\t\t\t                        <div class=\"single-post-text\">\n\t\t\t    <div >\n\t\t    \t\t<div class=\"am-home\"><h1 class=\"am-hero-title\">Marketing with a human edge.<\/h1><p class=\"am-hero-subtitle\">Alberto Morello, Marketing &amp; Communication Strategist<\/p><div class=\"am-bio\"><p class=\"font-claude-response-body break-words whitespace-normal\">If you were not paying, you were the product. <b>AI just rewrote that rule. <\/b><\/p><p><b>Now everyone is a product:<\/b> your work, your name, your attention are priced by someone, every day. The only question is whether that someone is you.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\">Everyone has the tools now, so the tools stopped being the edge. The edge is strategy: one objective, the right tools among the hundreds out there, the time it really takes, and the right client reached the right way. That is where I work.<\/p><p class=\"font-claude-response-body break-words whitespace-normal\"><strong><a href=\"https:\/\/www.albertomorello.com\/experience\/\" style=\"color:inherit;text-decoration:underline\">See how I do it.<\/a><\/strong><\/p><\/div><h2 class=\"am-section-title\">Credibility in numbers<\/h2><div class=\"am-stats\"><div class=\"am-stat\"><div class=\"am-stat-num\">7+<\/div><div class=\"am-stat-label\">Years of<br \/>experience<\/div><\/div><div class=\"am-stat\"><div class=\"am-stat-num\">15+<\/div><div class=\"am-stat-label\">Trade<br \/>shows<\/div><\/div><div class=\"am-stat\"><div class=\"am-stat-num\">3+<\/div><div class=\"am-stat-label\">AI tools daily<br \/>since 2024<\/div><\/div><\/div><h2 class=\"am-section-title\">What I bring to the table<\/h2><div class=\"am-cards\"><div class=\"am-card\"><h3 class=\"am-card-title\">Brand Strategy<\/h3><p class=\"am-card-text\">From positioning and visual identity to brand voice and content architecture. I help brands define who they are and communicate it with consistency.<\/p><\/div><div class=\"am-card\"><h3 class=\"am-card-title\">Digital Marketing &amp; AI<\/h3><p class=\"am-card-text\">I use AI every day as a working method, not a shortcut. Prompt engineering, GEO and AI-assisted development are built into how I work across content and social.<\/p><\/div><div class=\"am-card\"><h3 class=\"am-card-title\">Communication &amp; Events<\/h3><p class=\"am-card-text\">Integrated communication strategies, PR and international event management. 15+ trade shows coordinated across Europe, the US and the Middle East.<\/p><\/div><\/div><div class=\"am-cta-box\"><p>Follow it on the <a href=\"https:\/\/www.albertomorello.com\/blog\/\"><span style=\"color:#00BFFF;font-weight:700\">AI<\/span>utamiTU<\/a> blog.<br \/><br \/><em>The human part still leads. <\/em><br \/><em>AI makes it faster.<\/em><\/p><\/div><div class=\"am-btn-wrap\"><a class=\"am-btn\" href=\"\/contacts\/\">Get in touch<\/a><\/div><p class=\"am-footer\">\u00a9 2026 Alberto Morello, Marketing &amp; Communication Strategist<\/p><\/div>\t\t\n\t\t    \t<\/div>\n\t\t    <\/div>\n\t\t\t\t    <\/div>\n\t    \n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c477155 elementor-widget elementor-widget-html\" data-id=\"c477155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n#aiu-grid-wrap{background: transparent !important;}\n#aiu-grid-wrap{position: fixed; top: 0px; left: 0px; width: 100vw; height: 100vh; z-index: -1; pointer-events: none; background: rgb(10, 10, 10);}\n<\/style>\n<div id=\"aiu-grid-wrap\"><canvas id=\"aiu-grid-canvas\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" width=\"2232\" height=\"1500\"><\/canvas><\/div>\n<script>\n\n(function(){\n  function drawWarpedGrid(){\n    var canvas=document.getElementById('aiu-grid-canvas');\n    if(!canvas)return;\n    var dpr=window.devicePixelRatio||1;\n    var w=window.innerWidth,h=window.innerHeight;\n    canvas.width=w*dpr;canvas.height=h*dpr;\n    var ctx=canvas.getContext('2d');ctx.setTransform(dpr,0,0,dpr,0,0);\n    ctx.clearRect(0,0,w,h);\n    ctx.strokeStyle='rgba(0,191,255,0.06)';ctx.lineWidth=0.8;\n    var CELL=65;var R=Math.sqrt(w*w+h*h)\/2;var cx=w\/2,cy=h\/2;\n    function warp(x,y){var dx=x-cx,dy=y-cy;var r=Math.sqrt(dx*dx+dy*dy);var pull=0.28*Math.tanh((r\/R)*2.2);return[x+dx*pull,y+dy*pull];}\n    for(var x=0;x<=w+CELL;x+=CELL){ctx.beginPath();for(var y=0;y<=h+CELL;y+=CELL){var p=warp(x,y);if(y===0)ctx.moveTo(p[0],p[1]);else ctx.lineTo(p[0],p[1]);}ctx.stroke();}\n    for(var y=0;y<=h+CELL;y+=CELL){ctx.beginPath();for(var x=0;x<=w+CELL;x+=CELL){var p=warp(x,y);if(x===0)ctx.moveTo(p[0],p[1]);else ctx.lineTo(p[0],p[1]);}ctx.stroke();}\n  }\n  function initGrid(){\n    var b=document.body;\n    b.style.setProperty('background-color','#0a0a0a','important');\n    b.style.setProperty('background-image','none','important');\n    var nojq=document.querySelector('.nojq');\n    if(nojq){nojq.style.setProperty('background-color','#0a0a0a','important');nojq.style.setProperty('background-image','none','important');nojq.style.setProperty('background-repeat','repeat','important');}\n    drawWarpedGrid();\n  }\n  if(document.readyState==='complete'||document.readyState==='interactive'){setTimeout(initGrid,150);}\n  else{document.addEventListener('DOMContentLoaded',initGrid);}\n  window.addEventListener('resize',drawWarpedGrid);\n  window.addEventListener('load',function(){setTimeout(drawWarpedGrid,200);});\n\n  function initMenuToggle(){\n    var btn=document.getElementById('aiu-menu-toggle');\n    var nav=document.getElementById('aiu-nav');\n    if(!btn||!nav)return;\n    btn.addEventListener('click',function(){\n      var isOpen=nav.classList.toggle('is-open');\n      btn.classList.toggle('is-open',isOpen);\n      btn.setAttribute('aria-expanded',isOpen?'true':'false');\n      btn.setAttribute('aria-label',isOpen?'Chiudi menu':'Apri menu');\n    });\n    nav.querySelectorAll('a').forEach(function(link){\n      link.addEventListener('click',function(){\n        nav.classList.remove('is-open');\n        btn.classList.remove('is-open');\n        btn.setAttribute('aria-expanded','false');\n      });\n    });\n  }\n  if(document.readyState==='complete'||document.readyState==='interactive'){setTimeout(initMenuToggle,150);}\n  else{document.addEventListener('DOMContentLoaded',initMenuToggle);}\n})();\n\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing with a human edge. Alberto Morello, Marketing &amp; Communication Strategist If you were not paying, you were the product&#8230;.<\/p>\n<div><a href=\"https:\/\/www.albertomorello.com\/it\/\" class=\"btn\"><span>Read more<\/span><\/a><\/div>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"footnotes":""},"class_list":["post-380","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alberto Morello | Marketing &amp; Communication Strategist<\/title>\n<meta name=\"description\" content=\"Marketing &amp; Communication Strategist with a psychology background and 7+ years of experience. 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